Rudy Byler grew up surrounded by hardworking tradesmen and entrepreneurs — people who built things with their hands, took pride in their craft, and constantly looked for ways to work smarter. After years in the field, one thing became clear: commercial roofing was full of opportunity, but too many roofers were stuck doing everything the hard way.

Rudy started asking questions: Why do some roofing businesses barely survive while others thrive? What are the most successful roofers doing differently?

In 2015, he discovered a powerful new model — one built on systems, support, and a network of like-minded professionals. It wasn’t about working harder; it was about working smarter. Over the years, this idea turned into a community. Roofers helping roofers. Contractors mentoring contractors. The result? A Smarter Way to Roof was born.